In today’s digital era, social media has seamlessly woven itself into the fabric of our everyday existence. It has transformed the manner in which we establish connections, communicate, and access information. Among the outcomes of this perpetual interconnectedness is the concept of incidental exposure – the occurrence of encountering content on social media that we did not intentionally seek out. This article delves into the complex interplay between social media and incidental exposure, examining its consequences, advantages, and disadvantages and suggesting potential approaches to navigate this ever-evolving terrain.